The most innovative Personal Care product at WeCosmoProf International – Buttitude
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The most innovative Personal Care product at WeCosmoProf International

WeCosmoprof International and BEAUTYSTREAMS is to discover the most current trends and the most innovative products, CosmoTrends is the most referenced and immediate solution.

CosmoTrends offers a vision of the most avant-garde proposals among WeCosmoprof International exhibitors.

The international agency Beautystreams will select the most relevant news and brands in line with the transformations of the market, providing a guide to the characteristics of the beauty industry of the future.

The report is considered a fundamental tool for Cosmoprof visitors and companies, thanks to the quality of the reports collected during the last editions of the event. Today CosmoTrends assumes an even more strategic value for stakeholders, because it offers an exclusive interpretation to understand how the sector is responding to the current scenario and what will be the most relevant issues for consumers in the coming months.

The most innovative Personal Care product at WeCosmoProf International

BUTTITUDE BUTT masks has been selected as the most innovative product at WECOSMOPROF INTERNATIONAL 2021 in Personal Care category.

Self-care is becoming more sophisticated, inspiring daily rituals that enhance wellness in body, mind, and spirit. At its core, the practice of self-care is about connecting with oneself, feeling rooted in the here and now, and looking after one’s needs. While it can be as simple as addressing individual hair, skin, and body health, the newest products offer additional holistic, sensorial, and emotional benefits that reduce stress, promote well-being, and boost mood. It’s all about listening to your body and mind, and making the self-care journey a satisfying one.

Buttitude Butt Masks comprises three signature sheet masks created with natural elements from Korea’s Jeju Island. The hydrating, hydrogel sheet mask is packed with moisturizing lava seawater, leaving the posterior soft and plump. The purifying sheet mask is formulated with volcanic ash from the Hallasan volcano to help regulate sebum overproduction and banish clogged pores. The smoothing sheet mask is made with juicy tangerines, and is designed to exfoliate the skin, minimize fine lines, and smooth wrinkles.



Our journey started by testing all the creams we could get our hands on — on our booties! While they worked well, they simply weren’t designed for the skin on our bum, they were annoying to apply and even more frustrating when it came to slipping into a pair of jeans.

One girls’ night, we were drinking wine and giving each other facials when it hit us: hydrogel sheet-masks would be a great way to pamper our derrieres! We got straight to work, creating 3 different hydrogel sheet-mask types, designed to fit your bum perfectly, each formulated to combat different common issues we face with the skin on our butts.

Each mask has it’s own set of FDA-approved, all-natural active ingredients, sourced from the island Jeju, South Korea, known for its rich volcanic elements, tropical paradise climate and stunning blue waters. The results? A major glow-up for your bum!



Why butt masks? The gluteus maximus is the largest muscle on the body and, some might say, often the most neglected. We’re here to change that and show your booty some much-deserved love!

At BUTT!TUDE, we’re all about getting your butt to look and feel the best it can with our sheet masks for your bum, made from all-natural, FDA-approved ingredients, designed to smooth, hydrate and detoxify your skin, leaving you not only glowing on the outside, but also radiating confidence from within!

We spend all of our days either sitting on our backsides at work or activating those muscles while walking around. Our bottoms are constantly subjected to friction from our clothes and the surfaces we are seated on. As such, the skin elasticity gets worn down, becomes irritated, feels rough and lacks lustre.
We say: it’s to be kind to your behind! Because that ass is class.


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Achieving a smooth butt means getting rid of acne and other types of bumps we can get on our butts.

Our smoothing sheet mask is made from juicy Jeju tangerines, designed to exfoliate your skin, minimise fine lines and smooth wrinkles, leaving your bum looking radiant and you feeling 100% fabulous.

The mighty Jeju tangerine has long been celebrated amongst the locals for its incredible anti-ageing properties. Formulated from this all-natural active superfood ingredient, our smoothing sheet mask can even texture, restore elasticity and brighten the skin on your buttocks.


We’ve all heard it before: hydration is the key to healthy, luscious skin. Our hydrating hydrogel sheet mask is packed full of super-moisturizing lava seawater, leaving your bum soft, plump and rejuvenated.

Lava seawater is a unique underground resource of Jeju Island that contains rich minerals and nutritive salts with almost no organic material or pathogens. An incredibly rich natural ingredient, it is primarily used to replenish your skin’s elasticity and softness by maintaining moisture in the skin. Truly a secret-weapon for your skin!


Got butt acne? Here’s the cure!

All the best skincare regimes start with a good detox. Formulated with purifying volcanic ash from Jeju Island’s Hallasan Volcano, this sheet mask for your bum will help you regulate sebum over-production and get rid of those pesky clogged pores on your butt. Volcanic ash has the unique natural ability to disinfect, soothe and treat skin for adverse conditions, such as acne. This is because volcanic ash regulates sebum production, while simultaneously cleansing, exfoliating and removing unwanted toxins. Unleash the all-natural, replenishing power of one of Mother Earth’s most sought-after active ingredients with our volcanic ash sheet mask.

Turn your booty frown upside down with a smooth, clean butt, thanks to our “Purifying Butt Mask”. A light and natural exfoliant that gently buffs your skin, revealing your butt’s naturally glorious glow!


New addition to BUTTITUDE family


Along with wrinkles and fine lines, saggy skin is an age-related concern on many people’s minds.

This loss of definition can happen almost anywhere on the body, but the most common areas are the face, neck, abdomen, arms& butts.

Feel fabulous and plump up your booty with this unique BUTT!TUDE Firming Butt Mask designed to soften and tone your skin. Our key ingredients help to improve elasticity by retaining moisture and control acnes.


BUTT!TUDE Tightening Cream aims at firming and smoothing your skin to reduce the appearance of orange skin. Its unique formulation of plants extracts-coffee seeds, shea and pumpkin-tightens and nourishes your buttocks skin, increasing its elasticity. Regularly applied, you will feel your skin refreshed, toned and smoother.


BUTT!TUDE Purifying scrub is formulated with natural key ingredients such as walnut and Jeju island volcanic ash for exfoliating properties, and korean ginseng extract to firm your skin.

Regularly applied, you will feel your skin smoothed and plumped up!